A Creative Brand Consultancy that helps businesses unlock their potential by giving them the language, ideas and perspective they need to tell a clear and compelling brand story.
Since 2021, byJimmy has created, refined or re-imagined dozens of brands for a range of clients in entertainment, hospitality and beyond.
Our intuitive, insightful and strategic process ignites our clients' marketing efforts and sets them up for the right type of growth.
We offer a deeply collaborative approach, a wealth of experience, a network of talented professionals and a true passion for every project we take on.
Services
Brand Story
Every brand needs to tell a story. We craft brand stories with clients through a carefully considered and fun process that distills the essence of your product or service so that it connects with customers.
Creative Direction
A clear brand story inspires exciting marketing ideas, ad campaigns and brand activations. We work with a slate of talented collaborators to make brands shine across all channels.
Copy, Content & More
Every word matters -- from your business' name, mission statement and tagline to its website copy and merch line. We find the right words for everything. When it comes to content, it's about developing the right thumb-stopping ideas, and then determining when and how to execute them for maximum impact.
Clients
Projects
During his time with some of the world's best Live Entertainment advertising agencies,
Owner and Creative Director Jimmy McNicholas oversaw a range of projects for the following:
Disney Theatrical Group
Roundabout Theatre Company
Lincoln Center Theater
Royal Shakespeare Company
Manhattan Theatre Club
Carnegie Hall
The Public Theater
Rodgers & Hammerstein's Oklahoma!
The Broadway League
Mrs. Doubtfire The Musical
Kinky Boots
Trevor The Musical
& Juliet
The Play That Goes Wrong
Fun Home
Hyde Park Winter Wonderland
42 Balloons
Mischief Theatre Company
MJ The Musical
Avenue Q
Cirque du Soleil
MSG Entertainment
Magic Mike Live
Hamilton
Moulin Rouge! The Musical
Agatha Christie's The Mousetrap
Hadestown
Something Rotten!
Society of London Theatre
The Devil Wears Prada
Testimonials
“Jimmy has a beautiful way of knowing exactly what your vision is and making it a reality. He instinctively knows what your company needs and how it represents you. I always felt like he understood what I wanted, even when I was not so sure. I could not recommend his creative intuition and guidance enough.“
Michelle Anderson, FELL Coaching
"If I could have Jimmy write this testimonial for me, I would. Before knowing him, I would have had the confidence to write it myself. But after working with Jimmy on several projects, I’ve been humbled by his smart, savvy word-smithing and the way he strings words and ideas together. No one does it better."
Sam Griffin, Founder and Creative Producer at Griffin & Co.
“Jimmy is an absolute genius. His ability to pull out the essence of a brand is truly unmatched in the industry. I have worked with Jimmy on multiple projects, from start-ups to billion dollar clients, and he is one of the most forward-thinking yet practical and understanding creatives I have ever come across. A true gem.”
Alexy Posner, Founder of AP Brand Group
"Working with Jimmy took our musical to the next level. He took the time to understand our project and guided us to a smart, fun and edgy marketing campaign. He is a brilliant, highly talented and generous consultant. Plus, he is an absolute joy to work with. Jimmy would be a hugely valuable addition to any team."
Nicole Dooley, Producer of Misty Makes It Better
"Jimmy is exceptionally intuitive and insightful. He pushed me beyond what I had thought my brand could be. After our very first meeting, he understood who I was
and exactly what I needed."
Toni Barton, Founding Executive Director of Spelligent
Drop a Line
If you're looking to take your brand to the next level, let's chat! byJimmy offers a range of services and can work with you to identify a consulting package that fits your goals.
